Salesmanship training can benefit your business in a myriad of ways. Chances are you have a great deal of competition to gain an edge over, and sales training can help with this.
In many cases products and services can appear similar to customers and often when this happens companies try to compete on price.
Rather than try to compete on price in Business to Business sales people still buy from people so it makes more sense to have a well-trained sales force than simply keep discounting your selling price.
Regardless of the advances in technology and social selling B2B sales is still a people to people activity and an experienced sales team can help you develop more leads and convert more prospects into customers.